Digital SignageKnowledge Hub

When customers walk into a store, they've already shown intent. They’re curious about your brand, your products, and what the experience will feel like. That first moment inside is one of the most valuable marketing opportunitie

Coffman Media Editorial Team

4mNov 4, 2025

For franchises, consistency isn't just important, it's the foundation of everything. Across every touchpoint, every experience, and every franchise location, uniform branding helps you become ingrained in the minds of your customers. And this is something that every franchise aspires to be. Think about the brands that dominate their categories. Customers instantly know what they stand for and what to expect, regardless of which location they visit. That recognition drives growth. Nearly 65% of business comes from repeat customers, which means stronger sales and deeper brand connection. Image courtesy of Digital Leadership Here's how digital signage can be a great tool for franchises trying to maintain that consistency across dozens or hundreds of locations. ## How Customer Experience Expectations Are Evolving Customer experience expectations have shifted dramatically in recent years. Customers want great products, but they also expect seamless interactions with brands—whether online, in-store, or through service channels. Here's where things get complicated. ### The Rise of Social Commerce These days, the very first place customers notice and judge a brand is on social media. TikTok and Instagram are now the most frequent channels of interaction, and they're rapidly becoming direct sales platforms. Customers often see and engage with brand messaging there long before they step into a store. By the time they arrive at a physical location, they expect the in-store experience to reflect what they saw online. If the messaging or branding feels outdated or disconnected from digital campaigns, that gap creates confusion and weakens the brand relationship. ### Embrace BOPIS and BOPIL Another part of these changing expectations is that shopping now happens through multiple methods. Image Courtesy of Ranosys Services like Buy Online, Pick Up In-Store (BOPIS) and Buy Online, Pick Up In-Locker (BOPIL) are now a normal part of how people shop, and customers see them as an extension of the overall brand experience. When someone arrives to pick up an order, the in-store signage needs to align with what they saw online. The handoff should feel smooth, like a natural continuation of their journey with the brand, rather than a disconnect between digital and physical touchpoints. When that alignment is there, customers feel recognized and valued. ### Provide Deeper, More Personalized Shopper Experiences Years of evolving customer expectations and shifting sales patterns now mean that generic experiences or one-size-fits-all offerings don't cut it. In an advertising-heavy environment where consumers are bombarded from all sides, only truly personalized recommendations stand out and drive action. Customers want brands to recognize regional differences, seasonal contexts, and local needs. But personalization only works when it's built on a consistent brand foundation. The more franchises can crack this balance, and the sooner they can communicate it to customers, the stronger and more useful that connection becomes. So how do franchises solve all of this without making brand management impossibly complex? That's where digital signage comes in. ## How Digital Signage Solves the Control Problem Digital signage gives franchises what they've always struggled to maintain: control. It's inherently flexible, simple to manage, and quick to update which makes consistency possible across an entire network of locations. ### Streamline Management & Save Employee Time One of the biggest advantages of digital signage is how easily it brings consistency across locations. A single update, requiring no more effort than it would take for one location, can be rolled out statewide or nationwide. Content no longer needs to be created, printed, shipped, and manually updated at each branch. Headquarters can push out approved brand assets, campaigns, and visual identity guidelines instantly to every location. This removes the burden from franchisees, who may not have the time, resources, or marketing expertise to manage signage effectively. It also eliminates the risk of branches falling behind on updates or making unauthorized changes. By centralizing control, the entire brand becomes easier to manage and easier to monitor. And that ease of management directly enables something even more valuable: speed. ### Fast Response Times Speed and responsiveness have always been challenges in multi-location operations. In a constantly changing business landscape where consumer trends can shift overnight, messaging needs to adapt just as quickly. This ability to respond quickly has become a true competitive differentiator. That's exactly what digital signage makes possible. When needed, every store can update at once, ensuring that the customer experience stays unified and reliable. And this speed isn't just about corrections or compliance, it also enables smarter testing and optimization. Headquarters can A/B test creative in select regions, measure results, and scale the winning version nationally. This means that brands can account for nuance and precision instead of rolling out campaigns blindly. But speed and control are only part of the equation. The other piece is staying relevant in a world where customers live digitally. ### Leverage Shopper’s Social Media Habits Customers live online, and they expect brands to stay connected to the digital world. They scroll past campaigns on Instagram, interact with ads on TikTok, and check promotions on a brand's website. When they step into a store, they don't want to feel like they're entering a different world, they expect the same look, tone, and messaging they've already engaged with. Digital signage makes that continuity possible by pulling the same elements into the physical space. Social media feeds can be displayed live, customer reviews can be highlighted, and curated digital content can be shown on screens inside the store. Instead of relying on static posters that may be out of sync, the in-store environment reflects what customers are already seeing online. That consistency is what creates a seamless experience. It reassures customers that they're in the right place and makes the brand feel more cohesive. ## The Bottom Line on Brand Consistency For franchises, consistency drives retention, and retention drives profitability. In fact, a report by Lucidpress shows that consistent brand presentation across all platforms can increase revenues by up to 23%. Digital signage helps ensure the brand experience encourages customers to come back by delivering predictable, high-quality interactions every time. It gives headquarters the control needed to protect brand standards while reducing the coordination headaches that come with managing many franchisees. At the same time, it provides flexibility to localize and personalize where doing so adds real value. That combination—centralized control with local adaptability—is what makes digital signage such a practical solution for franchise organization

Coffman Media Editorial Team

4mOct 6, 2025

Digital signage has moved well beyond being a “nice-to-have” technology. Today, it’s one of the most effective tools organizations can use to influence customer behavior, improve operational efficienc

Coffman Media Editorial Team

4mSep 2, 2025

AI is moving from buzzword to practical tool in digital signage. Audience analytics, dynamic content personalization, and predictive maintenance are delivering measurable results today — not in some future state.

Coffman Media Editorial Team

10mSep 1, 2025

When a customer walks into a Quick Service Restaurant (QSR), they expect quick service and a seamless purchase experience above all else. From the moment they enter to the time they enjoy their meal, every step of their buying journey should be smooth and intuitive. Naturally, in such a fast-paced setting, brands cannot afford any friction. In an industry where attention spans are short and customers judge brands primarily by speed and convenience, digital signage has become a powerful tool for enhancing the customer journey. In this blog, we’ll explore five practical ways digital signage is transforming QSRs, along with examples from restaurants already seeing results. ## 1. Encourage Deeper Customer Engagement Engagement in the QSR space isn’t nearly as complicated as many brands make it out to be. At its core, effective engagement comes down to two fundamental elements: hook the user and make the experience feel genuinely personal. It’s not just about pushing content at customers; it’s about actively inviting them to participate in and become part of the experience being created. Here's a great example of this principle in action: Buffalo Wild Wings made a strategic decision to differentiate its sports bar restaurants and make each location feel authentically local rather than just another chain restaurant. To accomplish this ambitious goal, they partnered with the technology company HeroFi to create and stream user-generated content and local "Hometown Highlights" throughout each restaurant. This includes photos of actual guests, high‑school sports highlights from the local community, and real community celebrations, all displayed on large screens strategically placed throughout each location. Image Courtesy of Clootrack Customer Experience Insights This approach is brilliant because the displays show customers’ own photos and neighborhood news that matters to them. Guests naturally stay longer and begin to feel that the brand is genuinely part of their community, rather than just another corporate chain trying to win their business. A significant advantage of digital signage is that it makes incorporating user-generated content incredibly straightforward and engaging. By encouraging diners to post selfies or photos of their meals, restaurants can transform regular guests into passionate brand advocates. When those same posts are displayed in-store, it creates an authentic, social atmosphere that feels organic rather than forced. ## 2. Reinvent Ordering Systems with Self‑Service Kiosks and Smart Menus For younger, digital-native customers who genuinely value both speed and autonomy in their dining experience, self-service options aren't just nice-to-have features anymore; they're quickly becoming the standard expectation. Naturally, forward-thinking QSRs are leaning heavily into this trend and for good reasons. This creates a genuine win-win scenario: restaurants need fewer staff members dedicated to purely transactional tasks, while customers get a better, more personalized ordering experience. For instance, BurgerFi piloted Samsung’s comprehensive all-in-one digital menu boards and saw remarkable outcomes that far exceeded expectations. These innovative kiosks accounted for 75% of all orders placed and nearly 80% of total net sales. Even more impressive, the average ticket size increased by 18.5%, with over half of kiosk users interacting with strategic upsell prompts. Some locations processed up to 133 kiosk orders per day, proving that these systems can handle high volume while driving meaningful revenue growth. Image Courtesy of Clootrack Customer Experience Insights However, the true value of self-service extends beyond convenience. These intelligent systems generate rich, actionable data that can reshape how restaurants understand their customers. Advanced analytics pinpoint which items sell best when customer engagement is highest and where drop-offs occur in the ordering flow. Research from Intouch Insight found that mobile ordering reduced drive-thru wait times by nearly two full minutes and cut in-store pickup times by more than three and a half minutes. Additionally, customers who engage with digital menus tend to spend roughly 20% more than those ordering at the counter. ## 3. Manage Queues and Keep Guests Entertained Nobody likes to wait, period. Unfortunately, wait times are simply an unavoidable part of the QSR experience, and how restaurants handle those inevitable delays can genuinely make or break overall customer satisfaction and the likelihood of returning. This is where strategic digital signage implementation becomes crucial for managing queues effectively by offering real-time guidance that actually helps customers navigate locations. These systems tell customers exactly where to go and precisely what to do next, eliminating confusion that can quickly turn a minor wait into a frustrating experience. However, guidance alone isn't sufficient; entertainment matters tremendously in the waiting experience. Digital displays can reduce perceived wait times by up to 35%, according to QSR Magazine. Moving graphics, engaging video loops or interactive trivia questions hold customer attention far better than static signs ever could. ## 4. Leverage AI and Video Analytics for Smarter Interactions Digital signage becomes exponentially more powerful when paired strategically with artificial intelligence capabilities. AI-driven systems can analyze real-time data, including factors such as time of day, current weather conditions, or customer demographics, to update content dynamically and insure maximum relevance. Promotions can shift automatically based on what’s most relevant and compelling in any given moment. When these systems are linked directly to inventory management, digital menus can automatically pause promotions for out-of-stock items and suggest appealing alternatives in real time. This means fewer customer disappointments and substantially smoother operations throughout busy periods. On the operational side, predictive analytics helps managers schedule staff more effectively by analyzing peak periods and foot traffic patterns. When paired with automated content scheduling, such as seamlessly flipping from breakfast to lunch menus or launching time-sensitive promotions, AI insures that screens always display relevant, revenue-focused content that drives business results. ## 5. Create Memorable Brand Experiences The final transformation that digital signage brings to QSRs goes beyond operational efficiency; it's about creating genuinely memorable brand experiences that keep customers coming back and talking about their visits. Dynamic displays allow restaurants to tell their brand stories in compelling ways that static signage simply cannot match. Whether showcasing behind-the-scene footage of food preparation, highlighting locally sourced ingredients, or featuring customer testimonials, digital screens create emotional connections that transcend the typical transactional relationship. Image Courtesy of Qualtrics ROI of Customer Experience Moreover, digital signage creates opportunities for cross-promotion and brand partnerships that weren’t possible with traditional menu boards. Restaurants can feature local businesses, community events, or complementary brands in ways that add value to customers while creating additional revenue streams. Media Signage and Customer Experience Expertise in One Partner The transformation of QSRs through digital signage represents more than just a technology upgrade; it's a fundamental shift toward more engaging, efficient, and profitable customer experiences. If your QSR is struggling to transform the custom experience with digital signage, AI-powered analytics, or other new technologies, then we’re here to help! ‍ Contact the Coffman Media team at any time.

Coffman Media Editorial Team

4mAug 4, 2025

Retail digital signage done right can increase sales by 15–34%, reduce signage labor by 78%, and meaningfully improve the customer experience. Done wrong, it's an expensive distraction. Here's how to get it right.

Coffman Media Editorial Team

13mJul 8, 2025

The digital signage world is evolving fast. What passed for an exceptional customer experience just five years ago may be average at best today, as companies invest considerable amounts of money into reviving their retail locations post-pandemic. Driving engagement with younger audiences who are not just digitally native, but now AI-native means staying ahead of the ways that both digital signage and artificial intelligence are evolving. It means choosing the right technologies for your business, and it means thinking carefully about how to integrate them into your everyday operations. Here’s how digital signage is evolving, and what business leaders can do to stay ahead of the changes. ## How Interactive Technology is Transforming Customer Engagement The shift from traditional to digital signage hasn’t just been about having a fancier or more attractive way to display information. It marked a shift in how businesses connect and engage in-store customers and made their experience a central focus. Whether it’s a touchscreen kiosk, a voice-activated display, or a QR-powered promotion, this technology enables two-way experiences that feel natural, helpful, and fun. This mirrors a larger transformation we’re seeing across retail environments—the shift from passive consumption to active engagement. ### Touchscreen Displays That Invite Action Touchscreens have been around for a while now, and they’ve become one of the most recognizable and expected forms of customer interactivity. But what we have today goes way beyond the simple tap-to-navigate experience. Today’s touchscreen displays support multi-touch gestures that are just as smooth and intuitive as using your smartphone. You can pinch and zoom to see product details, rotate and view products in 3D, flip through color options, or browse through an entire catalog without ever feeling like you’re dealing with clunky “store tech.” As these interactions start resembling the smooth, familiar experience of their own smartphone, it changes the paradigm for what an in-store experience should be. Familiarity builds comfort, and comfort makes conversion far more likely. ### QR Codes: Bridging Physical and Digital Spaces It’s no surprise that customers, especially younger ones, are leaning more and more toward convenience and self-serve experiences. And when it comes to making that experience frictionless, QR codes remain one of the simplest and most effective tools available. Think of them as a bridge between your physical space and your digital one. A customer sees a product on a screen, scans the code, and they’ve got instant access to reviews, size charts, availability at that location, or maybe even a short product video. This transition happens in seconds, without ever having to ask a staff member or wait in line to get help. When you remove those small points of friction from the process, you open a world of opportunity for deeper engagement and smoother conversions. Research data backs this up: a study by GS1 US found that 79% of consumers are more likely to purchase a product if a QR code provides additional information about it. It’s the best of both worlds: tangible, in-person evaluation of a real product combined with the flexibility and depth of online browsing. ### Voice Activation and Audio Interfaces We tend to focus a lot on touchscreens when we talk about interactive signage, and they’re great, but not every customer wants to or can interact with a screen. And not every environment makes that easy or even possible. Voice activation technology is filling that role. It’s still interactive, it’s still personalized, but it gives people a way to get what they need by simply speaking. They can ask questions, check current deals, or get directions without ever touching a thing. Plus, adding voice capability to a digital signage solution provides an important layer of accessibility. For older adults, people with mobility limitations, or customers with visual impairments—voice isn’t just helpful, it’s essential. And if your goal is to create an inclusive, seamless customer experience, then this is something you need in the mix. ## Interactive Navigation That Guides (and Sells) Nobody likes feeling lost. Whether it’s inside a massive shopping mall, a sprawling airport terminal, or even a multi-level hospital, people want to get where they need to go without feeling confused. Moreover, from a business perspective, confused customers rarely convert. That’s why effective navigation isn’t just helpful, it’s a critical part of the customer journey that directly impacts sales. ### Digital Wayfinding As shopping, healthcare, and other environments grow larger, there’s a distinct need for signage to evolve and keep up. Visitors shouldn’t have to rely on a static map anymore. Instead, they need something more dynamic; something that reflects real-time situations, guides them turn by turn, adjusts based on live foot traffic, and even offers alternate routes if an area is under maintenance or if things have shifted. This added layer of real-time context makes the visitor experience just a little smoother and a lot more hassle-free. Improving store outcomes and customer experience isn’t just about helping people find their way, it’s about removing friction at every point in their journey. ### Interactive Catalogs and Real-Time Promotions Now imagine the same level of contextual insight when digital displays are positioned as interactive catalogs and can support real-time promotions. With smart digital signage, you don’t have to clutter shelf space or overwhelm shoppers with too many signs, you can simply display what’s in stock, what’s trending, and what’s on sale right now. And you can update all of it in real time. You can even time promotions with local events, weather patterns, or seasonal holidays. So, if a cold front’s moving in, you can highlight jackets or scarves. When Christmas is approaching, you can showcase holiday-related collections and enliven your store with holiday graphics. This gives you precise, real-time control over both merchandising and promotional strategy that customers overwhelmingly enjoy. ### Motion Sensors and Smart Triggers Motion sensors take digital signage a step further by making it responsive to customer presence. For example, when someone walks by a display, it can automatically light up, play a short message, or highlight specific products based on the time of day. When combined with AI, these systems don’t just react, they improve over time. By analyzing patterns in foot traffic and customer interaction, they can fine-tune what content gets shown and when. That might mean adjusting promotions during peak hours, showing different content on weekdays vs. weekends, or even identifying which messages tend to drive more engagement. The longer they run, the more they learn, and the more relevant they become to your customers. ## Turning Interaction into Actionable Business Intelligence Here’s where things get interesting. This entire interactive push has a powerful benefit. Until recently, retail interactions were something you could feel, but not really quantify or capture in detail. But now, with digital signage, you can truly tap into and harness all these insights. Just being able to turn those valuable interactions into something measurable gives you a gold mine of information about your visitor base. ### Analyzing User Data from Cameras and Displays Smart signage equipped with sensors or cameras (that respect privacy and anonymize data, of course) helps you understand how people interact with your displays—how many people noticed them, how long they paused, what drew their attention, and what they skipped. This helps you make informed decisions in real time, which directly impacts how effective your promotions are and how quickly you can adapt when something isn’t working. ### Optimize the Store, Not the Screen And here’s the part that really ties it all together: interactive signage doesn’t just improve what’s displayed to your customers, it can help you optimize how you operate your store. For example, digital signage has also been shown to reduce perceived wait times at service points by up to 35%, creating a smoother overall experience. By understanding customer flow, engagement levels, and foot traffic patterns, you can make informed decisions about layout, product placement, staffing, and even lighting. These little insights, when compounded over time, can result in massive performance improvements, both in terms of customer satisfaction and profitability. ## Coffman Media is Your Customer Experience Partner. As shoppers become more savvy and expectations continue to increase, the arms race for digital experience will continue to intensify. The good news is that the tools to meet those expectations are already here. What matters now is how you use them—thoughtfully, contextually, and with the customer journey at the center. Coffman Media is a global leader in AI-powered video systems for retailers, providing companies across North America with help to achieve a strategic, ROI-driven approach to signage, analytics, and customer experience that reduces uncertainty. ‍ Ready to Get Started with Digital Signage? Get in touch with our team so we can chat about your vision and what kind of digital signage would be best for your business to attract more customers and keep them engaged. Contact Us Our Other Posts Read more insights from our experts. Industry Insights 4 minutes Personalization at Scale: Using Digital Signage to Deliver Relevant Messages That first moment a customer comes inside your store is one of the most valuable marketing opportunities a retailer has. It’s a chance to shape perception and influence decisions. For years, digital signage has been used to catch attention with bright screens and rotating ads. But it’s evolving into a dynamic platform for personalization and engagement that can fundamentally change how brands connect with customers. Read more Industry Insights 4 minutes Franchise Consistency: How Companies Can Improve Brand Messaging Across Locations Ensuring brand consistency across franchise locations is faster and more reliable now than ever before because of digital signage technology. Here are some tactics we've learned from years building digital signage solutions for retailers across the country. Read more Industry Insights 4 Minutes Content Strategy for Digital Signage: How to Start & Best Practices Content strategy is critical to digital signage success. Digital signage its one of the most effective tools organizations can use to influence customer behavior, improve operational efficiency, and deliver measurable ROI. But you must know what content to show, where to show it, and why it matters. Read more View All Locations Ohio 5995 Wilcox Place Suite A Dublin, OH 43016 Florida 12574 Flagler Center Blvd., Suite 126 Jacksonville, FL 32258 Contact Us Our Solutions Digital Signage Digital Menu Boards Direct View LED Video Walls Signage Software SignageLive Spectrio Engage Use Cases Public Venues Corporate Retail Healthcare Cannabis Education Restaurants Grocery Stores Auto Dealerships Resources Electric Car Charging Stations Dish Fiber Atmosphere TV Industry Insights Our Company Who We Are Social Media Member of the: 2023 Coffman Media. All rights reserved. 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Coffman Media Editorial Team

4mJul 8, 2025

This article is written in partnership with i3 International, a leading provider of AI-powered camera and video analytics solutions, and a Coffman Media Partner. The Coffman Media team has been deploying digital signage at quick service and

Coffman Media Editorial Team

4mJul 1, 2025

This blog is written in partnership with Coffman Media’s CCTV and AI analytics partner, i3 International. Retailers have always struggled with security and theft, but in recent years, those struggles have reached a fever pitch. According to the National Retail Federation, incidents of retail theft are up 93% over pre-pandemic levels, while organized retail crime—a problem that existed only at the margins a decade ago—has now emerged as a serious problem for retailers, both large and small. The good news is that there are strategies your business can use to combat this trend. Combining artificial intelligence, video analytics, and digital signage can give retailers a crucial edge in their fight against theft and vandalism without adding headcount or significant operational expenses. Smarter Surveillance with Exception-based Reporting The new era of AI video security will analyze surveillance footage and generate alerts when any activity doesn’t match normal behaviors or patterns. This is called “exception-based reporting” in the AI world, and it’s well-suited to identifying common problems in the retail industry, including both shopper and employee theft. Here are some of the benefits of integrating video analytics and AI into your digital signage solution: Decisively Manage the Threat of Self-Checkout Fraud The 2025 Commerce Experience Report from NCR Voyix found that 77% of customers enjoy self-checkout. Unfortunately, self-checkout has also become a driver of increased shoplifting and shrinkage. There are many ways that unethical consumers can steal at a self-checkout aisle. This ranges from not scanning an item at all, to weighing the wrong items, replacing barcodes, scanning only one of a larger group of items (also known as “batch scanning”), and many other methods. Exception-based reporting and digital signage combined allow you to manage this threat far more effectively than manual security processes. AI tools, such as i3 International's Smart-ER, quickly identify the behavioral anomalies that predict theft, such as removing labels or scanning the wrong items, without requiring any human intervention or input at all. The result is you spend less time analyzing security footage and false positives while flagging and preventing more fraudulent transactions. Real-Time Suspicious Activity Alerts The security situation in a retail store is highly dynamic and can change in just moments. AI-powered security cameras, coupled with digital signage solutions, can help you respond to dangerous or threatening situations before they escalate. Image courtesy of Total Security Solutions How? AI systems can intelligently monitor every corner of your store, ensuring that high-risk zones such as entrances and exits are monitored by a 24/7 virtual security officer who can alert staff in real time if someone attempts to break in or destroy property. Digital signage deployed in key locations throughout your stores can also be used to alert staff of robbery attempts, fights, or other disturbances on your premises (interior or exterior), making it easier for staff to notify law enforcement before a situation escalates. The ability to provide accurate, real-time alerts to staff across your store with integrated cameras and signage is a radical efficiency improvement over an error-prone traditional security process that relies on human staff being vigilant and well-trained. Tip: Exception-based reporting is also effective at noticing non-violent behaviors, such as employee errors or training gaps. You don’t have to wait for something bad to happen to realize value from AI-powered cameras and signage! Customer Tracking and Computer Vision Security breaches and theft not only cause direct financial loss but also threaten the overall customer experience by disturbing legitimate customers, creating a tense atmosphere for staff, and driving up your security costs. Customer Trajectory Tracking Mapping your customers as they move through a store improves security by helping you eliminate blind spots in your store and analyze traffic around expensive products. Here’s an example: Imagine a large retail environment where every time a shopper attempts to take a cart outside of your store or parking lot, the store receives an alert that shows the location of the offender so that staff could prevent that loss. But using AI tools like heat mapping to track customer movements isn’t only about security; it’s also identifying bottlenecks and making optimizations that improve your checkout lanes and other high-traffic areas, while helping manage long lines more effectively and creating a store that’s more enjoyable to shoppers. AI-assisted shopping experiences will soon follow. Machine learning algorithms are starting to analyze purchase histories and in-store behavior, allowing retailers to deliver targeted promotions, tailored product recommendations, and dynamic pricing in real time. Identify Repeat Offenders Facial recognition technology like i3 International's i3AI Sentry, which belongs to a form of artificial intelligence known as “computer vision,” has emerged as another important tool in the fight against retail theft and crime. One common application for this technology in retail environments is to identify people you’ve previously caught shoplifting inside your store. AI systems, trained with the right data, can detect those people as they enter your store and send automatic alerts to your management’s digital display so they can intercept that thief before they steal from you again. While the use of facial recognition may sound a bit too intrusive for some retailers, some individuals are already using the technology to unlock their phones, while others are using it to pass through airport security checkpoints. As this technology moves further and further into the mainstream, and the public defines a set of socially accepted best practices, the number of applications for facial recognition is sure to increase, providing huge opportunities for retailers to disrupt organized retail crime (ORC) rings. Image courtesy of Global Market Insights ‍Access Control AI-enabled access control solutions that combine digital signage and camera technology are revolutionizing how retailers provide physical security. At the simplest level, these systems are replacing awkward physical keys, allowing your company to flexibly grant and revoke access to staff on an as-needed basis. Because they’re based on biometrics such as facial data, next-generation access control eliminates the hassle of key management while improving security. This alerting can easily extend outside the store, helping to recognize license plates and grant access to parking structures as needed, securing facilities without having to hire additional guards. Coffman Media and i3 International – Partners in Cutting Edge Retail Technology Coffman Media and i3 International are dedicated to keeping retailers on the cutting edge of both efficiency and customer satisfaction. If you’re interested in digital signage or how AI-powered video analytics can enhance your business, don’t hesitate to contact us at or [email protected].

Coffman Media Editorial Team

4mJul 1, 2025