Stadium-Wide Signage Network Elevates Fan Experience for 18,000 Attendees
Massive LED concourse displays, digital menu boards, and real-time scoring integration for a major sports venue
Project Background
Apex Sports Arena is a premier multi-purpose sports and entertainment venue in Denver, Colorado, hosting NBA, NHL, and major concert events for up to 18,000 attendees. The venue's aging signage infrastructure — a mix of static printed signs and outdated LCD displays installed over a decade ago — was failing to meet the expectations of modern sports fans and the venue's premium event clients.
Venue management identified three core problems: concession lines were longer than necessary because fans couldn't see menu options from a distance; the fan experience during pre-game and intermission periods lacked engagement; and the venue was leaving significant sponsorship revenue on the table because its digital advertising inventory was limited and technically outdated. Apex engaged Coffman Media to design and deploy a comprehensive digital signage overhaul that would address all three issues simultaneously.
The Challenge
- 1The venue operates on an event-driven schedule with no more than 48 hours between events — installation had to work around a packed calendar
- 2Concourse displays needed to be visible from distances of up to 80 feet in bright ambient lighting conditions
- 3Real-time integration with the venue's scoring and statistics systems required custom API development
- 4340+ displays across the venue required a content management system capable of managing multiple content zones simultaneously
- 5Outdoor and semi-outdoor areas required weatherproof display solutions rated for Colorado's temperature extremes
Our Solution
Coffman Media developed a phased installation plan that worked around Apex's event schedule, completing work in focused overnight and off-day windows over 12 weeks. Our team deployed 340+ commercial displays across the venue, including high-brightness outdoor-rated LED displays for the main concourse, Samsung QM-series commercial displays for interior concession areas, and custom-fabricated menu board clusters above all 24 concession stands.
The centerpiece of the installation is a series of large-format LED ribbon displays running the length of the main concourse — 4 panels measuring 60 feet each — that display live game statistics, sponsor content, and fan engagement features during events. These displays are driven by a custom content management system that integrates directly with the venue's scoring system via API, ensuring real-time accuracy.
For concession areas, we deployed a digital menu board system with dynamic pricing capabilities and the ability to instantly mark items as sold out — a feature that has significantly reduced customer frustration and staff workload at busy concession stands.
Project Deliverables
- 340+ commercial displays across all concourse and concession areas
- 4 × 60-foot LED ribbon displays on main concourse
- 24 digital menu board clusters with dynamic pricing capability
- Custom CMS with real-time scoring system API integration
- Sponsorship content management module with automated scheduling
- Weatherproof outdoor display installations for exterior areas
Measurable Outcomes
The Apex Sports Arena digital signage deployment delivered immediate and sustained improvements to fan experience, concession revenue, and sponsorship income — establishing a new benchmark for the venue's commercial performance.
"The transformation is night and day. Fans are engaging with the venue in ways they never did before — they're watching the concourse displays, they're finding concessions faster, and the sponsors are thrilled with the visibility they're getting. Coffman Media delivered a world-class installation on a very challenging timeline."
Project Summary
Services Delivered
Coffman Media's installations have been recognized by AVIXA, DSF, and the Digital Signage Federation for excellence in integration and design.
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