Global HQ Lobby Video Wall Redefines First Impressions
A 4K 12×4 LED video wall and enterprise-wide room booking system for a Fortune 500 financial firm
Project Background
Meridian Financial Group, a Fortune 500 investment management firm, was undertaking a complete renovation of their 22-floor New York City headquarters. As part of the renovation, Meridian's leadership wanted to create a world-class digital experience that would impress clients, reinforce brand authority, and improve operational efficiency for their 3,200 employees.
The project brief called for a landmark lobby installation, an enterprise-wide room booking and wayfinding system, and a unified content management platform that the internal communications team could operate without IT involvement. Meridian had previously worked with two other AV integrators on smaller projects and found the experience fragmented — they wanted a single partner who could own the entire digital signage scope from design through ongoing support.
The Challenge
- 1The lobby video wall required structural engineering approval for a 48-panel LED installation spanning 40 feet wide and 14 feet tall
- 2Financial regulatory requirements mandated strict data security protocols for any networked display system
- 3120 meeting rooms across 22 floors required consistent room booking displays with real-time calendar integration
- 4The installation had to be completed during off-hours to avoid disrupting active trading operations
- 5Content management needed to support both corporate brand content and real-time financial data feeds
Our Solution
Coffman Media's design team worked alongside Meridian's architectural firm to engineer a 12×4 direct-view LED video wall using Absen NX2.5 panels — chosen for their 2.5mm pixel pitch, which delivers stunning 4K resolution at typical lobby viewing distances. The structural installation required custom steel mounting fabrication and coordination with the building's structural engineers to ensure load compliance.
For the enterprise room booking system, we deployed Crestron room scheduling panels at all 120 meeting rooms, integrated with Meridian's Microsoft 365 environment. Wayfinding displays were installed at every elevator bank on all 22 floors, pulling real-time directory data from the firm's HR system.
All systems were connected through a secure, VLAN-isolated network with end-to-end encryption, satisfying Meridian's compliance requirements. The content management platform was configured with role-based access controls, allowing the communications team to manage lobby content while IT retained administrative oversight.
Project Deliverables
- 48-panel Absen NX2.5 direct-view LED video wall (40ft × 14ft, 4K resolution)
- 120 Crestron room scheduling panels with Microsoft 365 integration
- 44 wayfinding displays across all 22 floors
- Custom CMS with real-time financial data feed integration
- Secure VLAN-isolated network infrastructure
- Ongoing managed services contract with 4-hour on-site response SLA
Measurable Outcomes
The Meridian Financial Group headquarters installation has become a benchmark for corporate digital signage in the financial services sector. The results demonstrate both the operational and brand value of a well-executed enterprise deployment.
"The lobby video wall has become the centerpiece of our headquarters — every client who visits comments on it. But beyond the visual impact, the room booking system has genuinely changed how our employees work. Coffman Media delivered exactly what they promised, on time and within budget."
Project Summary
Services Delivered
Coffman Media's installations have been recognized by AVIXA, DSF, and the Digital Signage Federation for excellence in integration and design.
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