DIGITAL SIGNAGE FOR
AUTO DEALERSHIPS
From single-point franchises to multi-rooftop dealer groups, Coffman Media designs and deploys digital signage systems that elevate the showroom experience, drive service drive revenue, and keep your inventory messaging current. Our automotive-specific expertise covers every display zone — showroom, service drive, lounge, lot, and F&I office.
HOW AUTO DEALERSHIPS
USE DIGITAL SIGNAGE
- Showroom video walls showcasing vehicle features, trims, and color options
- Service drive digital menu boards with labor rates and service packages
- Service lounge displays with wait time updates and upsell messaging
- Outdoor LED price boards and promotional signage
- Finance and insurance office displays for product presentations
- Parts and accessories department digital merchandising
- Employee communications and daily sales scoreboards
- Vehicle configurator and interactive kiosk displays
- Certified pre-owned and used car lot digital pricing boards
- Multi-rooftop network management from a single CMS dashboard
Why Choose Coffman Media
- 16+ years of commercial digital signage experience
- Automotive-specific expertise across showroom, service drive, and lot
- DMS and live inventory feed integration
- Commercial-grade displays rated for 16–24 hour operation
- Multi-rooftop CMS management from a single dashboard
- Turnkey service: assessment, procurement, install, training, support
BUILT FOR THE DEMANDS OF
AUTOMOTIVE RETAIL
Showroom-Grade Display Solutions
Auto dealerships demand commercial-grade displays that perform under high-ambient-light showroom conditions and long operating hours. We source and install professional displays rated for 16–24 hour operation with brightness levels that cut through natural light.
Live Inventory & Pricing Integration
Display real-time vehicle inventory, pricing, and special offers directly on your showroom and lot screens. We integrate with your DMS (Dealer Management System) and inventory feeds so content stays current without manual updates.
Service Drive Revenue Optimization
The service drive is one of the highest-margin areas of any dealership. Our digital menu boards and lounge displays are designed to increase service upsell acceptance rates by presenting maintenance packages, seasonal promotions, and wait time updates in a clear, compelling format.
Multi-Rooftop Network Management
Whether you operate a single point or a dealer group with 20+ rooftops, our enterprise CMS solutions provide centralized content management with location-level customization — ensuring brand consistency while enabling each store to run local promotions.
COMMON QUESTIONS ABOUT
DEALERSHIP DIGITAL SIGNAGE
FROM THE COFFMAN MEDIA BLOG
ELEVATE YOUR
DEALERSHIP EXPERIENCE
Tell us about your dealership and a Coffman Media automotive specialist will reach out within one business day with a tailored recommendation and no-obligation proposal.
Request a Free Consultation
Local Markets
SERVING AUTO DEALERSHIPS ACROSS THE UNITED STATES
Coffman Media designs and deploys digital signage systems for auto dealerships and dealer groups nationwide. Select your market to learn more about our local capabilities.
