200-Display Retail Network Drives 34% Sales Lift
End-to-end digital signage transformation for a 47-location consumer electronics chain
Project Background
Nexus Electronics is a rapidly growing consumer electronics retailer operating 47 locations across the Midwest and Southeast United States. With a product catalog spanning thousands of SKUs and weekly promotional cycles, their static printed signage was creating a significant operational bottleneck — store managers spent an average of 4 hours per week manually updating price cards and promotional displays.
Beyond the operational burden, Nexus's leadership recognized that their in-store experience was falling behind competitors who had invested in dynamic digital displays. Customer dwell time was declining, and conversion rates on high-margin accessories and service plans were underperforming benchmarks.
Nexus approached Coffman Media seeking a scalable, centrally managed digital signage solution that could be deployed across all 47 locations within a single quarter — without disrupting daily store operations.
The Challenge
- 147 locations with varying floor plans, ceiling heights, and electrical configurations required custom installation planning at each site
- 2Existing network infrastructure was inconsistent across locations, with some stores lacking the bandwidth for reliable content delivery
- 3The client required a content management system that non-technical store staff could operate independently
- 4A tight 6-week deployment window coincided with the holiday pre-season — the highest-traffic period of the retail calendar
- 5Budget constraints required maximizing display coverage per dollar while maintaining commercial-grade hardware standards
Our Solution
Coffman Media deployed a comprehensive end-to-end digital signage solution across all 47 Nexus Electronics locations. Our approach began with a two-week site survey phase, during which our field engineers visited each location to document electrical infrastructure, ceiling specifications, and customer traffic flow patterns.
We specified Samsung QM-series commercial displays — chosen for their 3,000-nit brightness, 24/7 operational rating, and 5-year warranty — paired with BrightSign XD1034 media players for reliable, offline-capable content delivery. Each store received a custom configuration based on its floor plan: flagship locations received 3×2 video walls at the entrance, while smaller format stores received single large-format displays at key decision points.
For content management, we deployed a cloud-based CMS platform with a custom template library designed specifically for Nexus's promotional workflow. Store managers can update pricing and promotions from any device in under 60 seconds, while corporate marketing retains full brand control through approval workflows.
Project Deliverables
- 200+ Samsung QM-series commercial displays installed across 47 locations
- Custom 3×2 video wall installations at 12 flagship stores
- Cloud-based CMS with Nexus-branded template library (50+ templates)
- Network infrastructure upgrades at 23 locations requiring bandwidth improvements
- Full staff training program — 2-hour sessions at each location
- 24/7 remote monitoring and SLA-backed support contract
Measurable Outcomes
Within 90 days of full deployment, Nexus Electronics reported significant improvements across all key performance indicators. The digital signage network delivered measurable ROI that exceeded the client's projections.
"Coffman Media didn't just install screens — they transformed how we communicate with customers in-store. The results in the first quarter exceeded every projection we had. Our store managers love how easy the system is to use, and our customers are engaging with products they previously walked past."
Project Summary
Services Delivered
Coffman Media's installations have been recognized by AVIXA, DSF, and the Digital Signage Federation for excellence in integration and design.
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