Question 1

How much does digital signage cost?

Accepted Answer

Digital signage costs vary widely based on screen count, display type, and installation complexity. A single-location commercial display installation typically ranges from $3,000 to $15,000 including hardware, mounting, cabling, and CMS setup. Enterprise multi-location deployments range from $50,000 to $500,000+. Coffman Media provides itemized proposals after a free site survey — use this calculator for a preliminary projection.

Question 2

What is the typical ROI of digital signage?

Accepted Answer

ROI varies by industry. Quick-service restaurants report 3–18% average check increases from digital menu boards. Retailers see 15–30% sales lifts on promoted items. Corporate environments reduce printing costs by 60–80% and improve employee communication effectiveness. Healthcare facilities report 30–40% reductions in staff inquiries. Most Coffman Media clients achieve full ROI payback within 6–18 months of deployment.

Question 3

How long does it take to see ROI from digital signage?

Accepted Answer

Most businesses see measurable ROI within 6 to 18 months of digital signage deployment. Quick-service restaurants and retail environments with high transaction volumes often see payback in 6–9 months. Corporate and healthcare environments with lower transaction volumes typically see payback in 12–18 months. Ongoing managed services costs are offset by labor savings from eliminating printed signage updates.

Question 4

Does digital signage increase sales?

Accepted Answer

Yes. Research by Nielsen and the Digital Signage Federation consistently shows that digital signage increases sales of promoted items by 15–30% in retail environments and increases average check size by 3–18% in food service environments. The effect is strongest when content is dynamic, relevant, and updated frequently. Coffman Media's CMS platforms enable real-time content updates to maximize promotional impact.

Question 5

What inputs does the Coffman Media ROI calculator use?

Accepted Answer

The Coffman Media digital signage ROI calculator uses your industry vertical, number of locations, daily transaction volume, and average transaction value to project revenue uplift, labor savings, and hardware/software costs. Projections are based on Coffman Media's 16+ years of deployment data and published industry benchmarks from Nielsen, the Digital Signage Federation, and POPAI.

CALCULATE YOUR
DIGITAL SIGNAGE ROI

Your Business Details

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About These Benchmarks

CALCULATE YOURDIGITAL SIGNAGE ROI

Your Business Details

Your Results Will Appear Here

About These Benchmarks

CALCULATE YOUR
DIGITAL SIGNAGE ROI